There is so much talk about mobile these days, which is one topic I am particularly interested in. Combine that with our client focus towards SMBs, this recent infographic stood out. Titled “How Small Businesses Rely on Mobile“, it breaks down how SMBs are utilizing their phones from motivations, top markets, and more.
One particular stat stood out to me because it’s a valid question we get from clients sometime. As a SMB owner with daily operations to worry about, how do they find time to conduct social media marketing? Where do they find the time to sit down at their computer to tweet, post videos, or interact with Facebook fans? Well based off the stats above, the second most popular use of mobile phones by SMB owners is for social media. It’s hard to find excuses these days for not participating in social media. Use a team of employees, use the latest tools that allow a centralized dashboard of all your profiles (update from one location, schedule many updates in advance, etc), and use your phone. Post while waiting in line somewhere or post while on public transportation. With the continued rise of smart phones, I would expect that 26% to increase.