Small Businesses are Going Mobile

28 06 2011

There is so much talk about mobile these days, which is one topic I am particularly interested in.  Combine that with our client focus towards SMBs, this recent infographic stood out.  Titled “How Small Businesses Rely on Mobile“, it breaks down how SMBs are utilizing their phones from motivations, top markets, and more.

smb mobile use

One particular stat stood out to me because it’s a valid question we get from clients sometime.  As a SMB owner with daily operations to worry about, how do they find time to conduct social media marketing?  Where do they find the time to sit down at their computer to tweet, post videos, or interact with Facebook fans?  Well based off the stats above, the second most popular use of mobile phones by SMB owners is for social media.  It’s hard to find excuses these days for not participating in social media.  Use a team of employees, use the latest tools that allow a centralized dashboard of all your profiles (update from one location, schedule many updates in advance, etc), and use your phone.  Post while waiting in line somewhere or post while on public transportation.  With the continued rise of smart phones, I would expect that 26% to increase.


Mobile Strategies

5 05 2011

Mobile has moved to the forefront of many company’s advertising strategies, as its reach has increased dramatically in the past few years, partly due to the mainstreaming of smart phones.  Among consumers aged 18-29, 65% are already accessing the internet via a mobile device.  When taking the leap to mobile, there are a few strategies and recommendations most company’s should adhere to:

  • Use video.  According to a report from Dynamic Logic in June 2010, the video format does the most of any online ad format to raise customer purchase intent.
  • Take advantage of the latest and greatest. For instance, use new technology, capabilities, such as the Ipad and HTML5.
  • Utilize ads within apps.  You will find users are more targeted and are subjected to longer impressions of your ads.
  • Mobilize your site with a universal url.  Universal url’s provide a single site address that displays the right content, automatically for whatever device someone is using at the time.
  • Use rich media across all distribution channels.  For instance send a follow up video after a user test drives a car.
  • Market during live events.  For instance utilizing tweets and hashtags for certain events.

Utilizing these strategies can give your company a great head start into competitiveness in the mobile market.

stats from limelight reach

Google Boost Gets Its Launch

25 01 2011

Back in October we took a look at announcements about Place Search and Google Boost, and the impact they could potentially have on small businesses.  While it was initially rolled out to a few select cities, Google has just revealed today that Boost ads will now appear in search results across all U.S. cities to select businesses.  By logging in to your Google Places account, you can see if you are eligible.

Once you log-in, there is a very simple process to creating your ads – you write the ad description, destination page, select which categories you would like to appear, and set a budget.  If you already have an AdWords account, Google can find billing information already on file.  Here is what a sample ad looks like:

Google Boost

Image from Google.

Boost ads will appear in Google and Google Maps search results, and can access important performance data in the same Places dashboard you currently have.  Also revealed today was that Google Boost ads will show up in mobile searches for iPhone and Android phones, greatly expanding your potential reach.

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