Formic Media Seminar Series: Advanced PPC Tactics

20 06 2011

To generate targeted leads, sales and awareness, many small businesses are utilizing pay-per-click (PPC) advertising. PPC advertising can be very cost-effective when managed properly, due to the ability to target keywords, specific geo-locations, messaging and landing pages.  Beyond basics, there are many advanced tactics that can help small business owners elevate the performance of their campaigns above competitors.  This seminar will skip the fundamentals of PPC advertising, such as PPC campaign research, planning and implementation and dive into advanced PPC tactics.  The Formic team will discuss how small business owners can implement tactics such as ad extensions, display advertising, remarketing, mobile advertising and local advertising. You will leave this seminar with additional insight and actionable takeaways for taking your campaigns to the next level. Register now as space is limited.

Date: July 13, 2011

Time: 5:30pm

Location: Formic Media Inc., 300 NE Failing St. Portland, OR 97212 (just off MLK, 2 blocks North of Fremont St.)

Cost: Free


Phone: 503-517-9059



Formic Media Seminar Series: Website Clinic

18 05 2011

Is your website floundering? Perhaps you’re starting to see a decline in site performance, online rankings and leads/sales. If this is happening to you and you aren’t sure why, let the Formic Media team help. Formic is hosting a website clinic/hot seat to provide insightful feedback to those folks who volunteer their website. The Formic team will review search engine optimization (SEO) factors that may be affecting site rankings, usability factors that may be affecting conversions and any other observations that could be impeding your overall website performance. Don’t miss this opportunity to receive free website feedback from the Formic team.

Date: June 8, 2011

Time: 5:30pm

Location: Formic Media Inc;, 300 NE Failing St. Portland, OR 97212 (just off MLK, 2 blocks North of Fremont St.)

Cost: Free


Phone: 503-517-9059


Formic Media Seminar Series: Elements of Sales Success

18 04 2011

If you own or manage a small business in the B2B market and struggle with generating consistent, profitable sales, the Formic “Elements of Sales Success” seminar will help you. With 15 years of experience helping small businesses increase their sales and profits, Andy Blackstone has distilled the lessons he’s learned into a set of small but fundamental changes that have profound effects on sales success. The seminar is organized into sections about changes in focus, changes in process, and changes in tactics, with examples from Andy’s wide range of clients. Andy leads you through a logical sequence of these small changes that will provide big results. Andy’s book, “Small Changes That Help Small Companies Make BIG Increases in Sales” expands the ideas that you will hear in the seminar.

Register now as space is limited.

Cost: Free

Date: May 11th, 2011

Time: 5:30 – Networking; 6:00 – Presentation starts

Where: Formic Media, Inc., 300 NE Failing St., Portland, OR 97212 (503-517-9059)

Formic Media Seminar Series: Going Places with Google

22 02 2011

Are you a local brick and mortar business? Maybe you have multiple locations? If either of these are true statements you won’t want to miss the upcoming Formic Media Seminar, Going Places with Google.

The seminar will focus on how to help increase your business’ visibility within the local search results by utilizing specific tactics that directly affect how Google “sees” your business. The Formic team will provide insights into the following:

  • How to claim/verify your listing
  • Optimizing your Google Place page
    • Choosing the right categories
    • Obtaining customer reviews
    • Generating web citations
  • New Google Products
    • Hotpot
    • Google Boost

If you’re a local business, you won’t want to miss this seminar. Reserve your spot today.

Formic Media Free Seminar Series: Website Clinic

17 01 2011

Have you ever wondered why your site doesn’t perform like you think it should? Have you racked your brain and spent countless hours trying to understand how to increase your search engine rankings to drive more visits and sales? Curious about your site’s usability and design? Want feedback from a group of experts? As part of Formic Media’s free seminar series, the team will be hosting a free website clinic on February 9th to provide insight into all of these questions. If you’d like to have your site reviewed, please email johnm at Don’t hesitate as we’ll be reviewing the first 5 websites that are submitted. Register today to watch the Formic team uncover valuable insights on how to increase website traffic, sales/leads or increase the usability of your website.

Date: February 9, 2011

Time: 5:30

Location: Formic Media, Inc., 300 NE Failing St. Portland, OR 97212 (just off MLK, 2 blocks North of Fremont St.)

Cost: Free


Phone: 503-517-9059


Formic Media Seminar Series: Social Media Usage Policies

11 12 2010

Social media is becoming a very important piece of the marketing plan for many businesses, both small and large. In order to carry out the social media aspect of the marketing plan, companies are calling on employees to help create content, monitor the social media universe and participate in conversations on behalf of the brand. As you can imagine, this can lead to less than ideal situations if an employee divulges confidential information, responds in a way that is offensive or just plain has incorrect company, or product, information. For this reason, it is becoming imperative that any company participating in social media, where employees are asked to manage content and communications, must create a social media usage policy. These policies outline what employees can, and can’t, do when utilizing social media for work. Even outside of work, all employees are an extension of the brand, and must use common sense and be held responsible for their actions/comments. Formic is partnering with Schwabe, Williamson & Wyatt, a local Portland-based law firm, to discuss the importance of a social media usage policy. Schwabe, Williamson & Wyatt will discuss specific components of usage policies, as well as, provide tips on how to draft a well written policy. Join us for this free Social Media Usage Policy seminar. Register today.

Cost: FREE

Date of Event: Wednesday, January 12th

Location: Formic Media Inc.

300 NE Failing St. Portland, OR 97212



Formic Media Seminar Series: WordPress 101

16 11 2010

WordPress is one of the most widely used open-source content management systems for blogs and websites. The reason for this is due to its out of the box simplicity, usability and variety of plugins that can make a webmaster’s life a whole lot easier. Need to enhance your SEO presence, try using the “All in One SEO Pack” plugin. Are you looking to add an ecommerce shopping cart to your site? There’s a plugin for that too. The Formic team will walk you through the WordPress interface to show off its value and appeal, recommend specific plugins, review how to install it, and of course go over what you can actually do within it, plus much more. Sign up now.

  • Cost: FREE
  • Date of Event: Wednesday, December 8th, 2010
  • Location: Formic Media Inc. (300 NE Failing St. Portland, OR 97212)


  • 5:30 Networking
  • 5:45 – 7:00 Presentation and Q&A

Snacks and beverages will be provided.


    Sponsored by:

    oregon business magazine

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