To generate targeted leads, sales and awareness, many small businesses are utilizing pay-per-click (PPC) advertising. PPC advertising can be very cost-effective when managed properly, due to the ability to target keywords, specific geo-locations, messaging and landing pages. Beyond basics, there are many advanced tactics that can help small business owners elevate the performance of their campaigns above competitors. This seminar will skip the fundamentals of PPC advertising, such as PPC campaign research, planning and implementation and dive into advanced PPC tactics. The Formic team will discuss how small business owners can implement tactics such as ad extensions, display advertising, remarketing, mobile advertising and local advertising. You will leave this seminar with additional insight and actionable takeaways for taking your campaigns to the next level. Register now as space is limited.
Date: July 13, 2011
Location: Formic Media Inc., 300 NE Failing St. Portland, OR 97212 (just off MLK, 2 blocks North of Fremont St.)