Is your company starting to implement online marketing strategies such as SEO, PPC or social media? If this is the case, are you tracking your efforts through a web analytics platform like Google Analytics? If not, you may be wasting your time as you have no idea which strategies are driving traffic and converting visitors to leads or sales. If you are utilizing Google Analytics, what metrics are you looking at to determine campaign effectiveness?
The Formic team will provide a Google Analytics setup overview, as well as dig into the rich reporting features offered by Google’s free analytics platform. Learn how to measure your efforts, and better understand what success looks like. Register today and reserve your seat as there is limited space available.
Date: April 13th, 2011
Time: 5:30 – Networking; 6:00 – Presentation starts
Where: Formic Media, Inc., 300 NE Failing St., Portland, OR 97212