Amidst your 2011 planning and the year end rush to the finish line, don’t let your PPC campaigns take a back seat to last minute deadlines. As an advertiser, your campaigns may be long overdue for tune up and there is no better time than the present to prepare them for the new year. Start planning ahead for a successful PPC program in 2011 by giving your campaigns the gifts they need to be successful. To help your campaigns perform to your advertising goals and objectives, consider a few of these gifts that are most certainly at the top of your PPC campaign’s wish list this holiday season:
- Stocking Stuffers: Even if your campaigns have plenty of traffic driving, high converting keywords in their repertoire, they can never have too many negative match keywords to keep unwanted search traffic from wasting budget (by way of un-targeted search queries). Throw a handful of negative keywords into your PPC campaign’s stocking with the promise of more to come throughout the new year. These easy and often overlooked additions are simple to find through a process that is right at your finger tips. In AdWords, navigate to the “Keywords” tab and select “See Search Terms > All” from the drop down. Start browsing through the results to find negative keyword choices (untargeted search queries that are triggering your ads) and pick out the perfect additions for your campaigns this season. And, there are plenty of online tools that help generate negative keyword suggestions with your specific campaigns in mind.
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