Nowadays, many small businesses are using online marketing techniques – so let’s hone in on viral marketing – to drive more traffic to their website.
What is viral marketing? Well, in short viral marketing can be defined as “A marketing technique aiming at reproducing “word of mouth”, usually on the internet or by e-mail, for humorous, political or marketing purposes.” Or at least, that’s a definition defined by Google.
So, in your small business is it possible, or worth your time, to understand and create a viral marketing campaign? We say yes. In our mind, it is one of the easiest and most powerful methods of getting customers, if done correctly. You can make it as simple or as complex as your time and marketing budget can handle.
Usually, viral marketing works by utilizing social networks to promote your products and services. Email, blogging, articles, video clips, Flash games and newsletters are some of the most widely used viral marketing media on the Internet. Content distribution offers a cost-effective way to spread your business message throughout the Internet. These articles will attract links from other websites, which encourages more and more readers to visit your site.
Curious about how to market virally? We’ve collected a few links here to get you some ideas on how to get started:
Still confused? then give us a call and we can help you get set up – and start spreading your word to get more clicks.