To blog or not to blog. For that is the question (or at least Hamlet thought so.)

28 04 2009

Blog most foul, …

There are more things in heaven and earth, Horatio,

Than are dreamt of in your blog.


Everyone has a blog.  Personal, not personal, business related, not business related.  Do you?  People tell you, “get one, your business needs it!”  Really?  Then tell me why, then how! 


Here is the why:


  • 1. Are you listening to your customers? Are you Googling what is being said about your company? Blogging gives you the opportunity to get your message, or brand, or perspective out there.
  • 2. Is your message, or thoughts unique? – How will your message, or messages be different and thought provoking?
  • 3. Can you say it? – Can you be honest, challenge the thoughts out there?
  • 4. You will be criticized, and you will be challenged. Can you take it? Can you respond in a respectful manner?
  • 5. Can you commit the time? Blogging is not a one or two hour a week prospect. It takes time and people hours. One person cannot do it alone.


Here is the how (Our 10 thoughts for a professional blog):


  • 1. Your blog needs to be hosted on its own domain (yes, we’ve broken our first rule, but we are fixing this)
  • 2. Spend some cash for a professional layout (it won’t cost that much) and ties with your corporate look and feel.
  • 3. Have at least ten subjects ready to go before you launch, and a deep reservoir of ideas in reserve. This will keep you moving forward and sticking to #4.
  • 4. Decide on a posting schedule, and stick to it – two to three a week should work just fine.
  • 5. Know your purpose for blogging, and don’t blog just to blog. you don’t want to have people come to your site and realize it’s stale content (we are still working on this)
  • 6. Make sure your blog platform is SEO friendly (if you don’t know what this means, you need to call us!)
  • 7. Allow your followers to RSS feed your blog.
  • 8. If linking to another article, make sure that link works. Large print organizations, for example WSJ and NYT, require an account to read their articles. Bad links are bad.
  • 9. Get a few in your organization to commit to blogging, this will keep your content fresh and the responsibility for content on more than just one person.
  • 10. Keep it honest and real; don’t use it as a company sales pitch or brochure.


Speak the speech <>  …

Purpose is but the slave to memory,

The lady doth protest too much, methinks.

                                — Hamlet




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