Social Media Marketing is the latest buzzword to be floating around the “interweb” as of late. So, how does social media affect your business? Your customers are using it, and so are your competitors. Are you effectively managing your brand, keeping an eye on and participating in the social communities where your company is being talked about? It is important to understand the importance of doing so, to ensure that your brand isn’t being tarnished by any possible negative aspects of social media that is out there.
Social Media also gives you the opportunity to find out what your target customers are thinking and talking about, real time. This affords you the opportunity to target your customers in a more focused, educated and effective way – and capitalize on that. Social media tactics are a cost effective way to support and increase the performance of your standard SEO efforts. And the best part is, that once customized success metrics are established – it’s all measurable. (Be sure to read our most recent post: 3 Essential Elements to a Successful Social Media Marketing Campaign).
Well, to help you out we’ve listed a few good articles below that just might be useful to sort out the important thoughts on Social Media vs. the noise.
- Wikipedia explains “what is it?” the best: http://en.wikipedia.org/wiki/Social_media
- Business Week (an oldie but a goodie) on why you should consider social media and relevant blogging: http://www.businessweek.com/bwdaily/dnflash/content/feb2008/db20080219_908252.htm
- Wall Street Journal Blog: Thoughts about Generation F – The Facebook Generation: http://blogs.wsj.com/management/2009/03/24/the-facebook-generation-vs-the-fortune-500/
- Just who is a Social Media Expert: http://microgeist.com/2009/03/what-a-social-media-expert-should-be-2/
Still confused on how social media marketing can benefit your business? Contact us. Formic Media, Inc. is here to help!